Ho ea ka phuputso ea morao tjena e entsoeng ke American Frozen Food Institute (AFFI), karolo e kholo ea baahi ba United States e lumela hore ho sebelisa litholoana le meroho e hatselitsoeng ho etsa hore ho be bonolo ho pheha, ho boloka chelete le ho fokotsa litšila tsa lijo, ho latela Potatoes News.
Karolo ea boithuto e ne e le boithuto bo khethehileng ba malapa a loketsoeng ke Lenaneo la Thuso ea Lijo tsa Tlatsetso (SNAP). Ho latela barupeluoa ba robeli ho ba leshome ba tšoanelehang ba SNAP, litholoana le meroho e hatselitsoeng li lumella lijo tse fapaneng, ho fokotsa tšenyo ea lijo le ho boloka chelete. Liphetho tsena li bonts'a bohlokoa ba ho kenyelletsa lijo tse hatselitsoeng mananeong a phepo e nepahetseng.
"Ha indasteri ea lijo le baetsi ba melaoana ba ntse ba hlahloba litsela tsa ho ntlafatsa phepo e nepahetseng le ho fokotsa tlala ho pholletsa le naha, lijo tse leqhoa li tlameha ho ba karolo ea tharollo," ho boletse Mopresidente oa AFFI le CEO Alison Bodor.
Bafuputsi ba hlokomela hore ho feta 25% ea bareki hona joale ba reka meroho e nang le serame (le litholoana) ho feta lilemong tse tharo tse fetileng 'me ba tseba melemo e mengata ea bophelo bo botle ba lihlahisoa tsena.
"Ka kakaretso, tekanyo ea ho sebelisoa ha litholoana le meroho e leqhoa United States e phahame haholo: malapa a ka bang 94% a reka lihlahisoa tsena," litsebi tsa AFFI li re.
Thekiso ea litholoana le meroho e hatselitsoeng ea U.S. e fihlile ho $ 7,1 bilione ka libeke tse 52 2022 (qetellong ho la 26 Phuptjane 2022), ka thekiso e nyolohang ka lithane tse 135 500 kaholimo ho boemo ba pele ho koluoa ea lithane tse limilione tse 1,95. Lihlahisoa tse ka sehloohong karolong ena e ne e le meroho, litapole le eiee, le litholoana tse rekisoang ka lidolara tse limilione tse likete tse 2,9, lidolara tse limilione tse likete tse 2,3 le lidolara tse limilione tse likete tse 1,5 ka ho latellana.
Bareki ba kenyelletsa lijo tse hatselitsoeng lijong tsa bona ka mekhoa e fapaneng. Litholoana le meroho e hatselitsoeng hangata li ne li sebelisoa e le sejana sa mahlakoreng bakeng sa lithuto tsa mantlha (63% ea bareki bohle ba tlalehile ts'ebeliso ena), e le motsoako oa lino le li-smoothies (50%), hape e le ho tsamaisana le li-pastas le lijana tsa raese (44% ) .
Hoo e batlang e le bareki bohle ba boetse ba re ba reka meroho le litholoana tse foreshe le tse leqhoa, 'me ha tse ncha li fela, li fetohela ho tse leqhoa, "lehatsetsi" le thusa maemong ao ho seng bonolo ho etela lebenkeleng. Ho latela AFFI's 2021 Power of Frozen Market Research, bareki ba bangata ba kenyelletsa lijo tse ncha le tse hatselitsoeng lijong tsa bona. Lintlha tsena li lumellana le liphetho tsa bona.