Dodo Pizza, kichineng seterekeng, McDonald's, Subway le Sodexo ba saenetse memorandum oa sepheo sa ho theha mokhatlo o mocha oa indasteri
Baemeli ba etelletseng pele ba litsi tsa phepelo ea sechaba Russia - Dodo Pizza, Kitchen seterekeng, McDonald's, Subway le Sodexo - ba phatlalatsa ho theoa ha Mokhatlo oa Likhamphani tsa Lihlahisoa tsa Lijo (ASPP). Mokhatlo o tla emela lithahasello tsa lik'hamphani tsa marang-rang indastering, sepheo sa ona ke ho ts'ehetsa nts'etsopele ea indasteri moelelong oa phetoho e potlakileng le keketseho ea tlhokomelo ea moreki ho boits'oaro bo ikarabellang ba khoebo maemong ohle a lijo. Mokhatlo o mocha o tla fetoha sethala sa phapanyetsano ea boiphihlelo lipakeng tsa libapali tsa 'maraka tse hlophisehileng mme o tla nka karolo ho theheng mekhoa e metle ka ho fetisisa indastering ea lijo, hape le ho kenya tšebetsong melao-motheo ea nts'etsopele ea nako e telele. Liphetoho tsena li tla thusa ho fihlela boemo bo phahameng ba boikarabello, boleng, polokeho mme, ka lebaka leo, ts'ebeletso e betere ho Marussia.
Har'a merero e tlang ea mokhatlo ke ho bokella buka ea ho kenya ts'ebetsong litlhoko tse ncha tsa bohloeki, ntlafatso ea maemo a mmuso lebaleng la phepelo ea sechaba, ho kenya tšebetsong merero ea thuto bakeng sa bahiruoa, barekisi ba lichelete le bafani ba thepa.
Ntle le moo, APP e ikemiselitse ho nka karolo ka mafolofolo ho thehoeng ha melao e mecha ea khoebo e ikemiselitseng ho sireletsa tikoloho, haholoholo, ka har'a moralo oa ts'ebetso ea boikarabello bo ekelitsoeng ba mohlahisi.
Natalya Ivanova, setho sa Lekhotla la Sechaba tlasa Lekala la Temo la Russian Federation, hammoho le Komiti ea Boeletsi ea Taolo ea Tekheniki le Boemo ba Khomishene ea Moruo ea Eurasia, e tla ba Motsamaisi Kakaretso oa Mokhatlo.
“Rona Dodo re thabetse ho ikopanya le basebetsi-'moho le rona. Hona joale, linakong tse moferefere, sena se bohlokoa haholo. Ka ho arolelana liphihlelo le mekhoa e metle, hammoho re ka theha boleng le ho feta bakeng sa bareki ba rona, bahiruoa, barekisi le indasteri ka kakaretso. Re tla nka karolo ka mafolofolo mosebetsing oa mokhatlo, re ithute ho ba bang mme re tlise boiphihlelo ba rona, "ho boletse Ivan Tikhov, Motsamaisi ea Tsamaisang oa Dodo Pizza ho la Eurasia.
"Khamphani ea rona" Kitchen e Seterekeng "bakeng sa lilemo tse 3 e se e le projeke e ikhethang e nang le litšobotsi tsa eona. Re lokisa lijana tse makholo tse fapaneng ebe re ntlafatsa lenane la beke le beke, rea itlhahisa mme re aha lits'ebetso tse rarahaneng ho potoloha le lijo tse bonolo. Tsena tsohle li etsoa molemong oa hore batho ba litoropo ba fumane boleng bo holimo lijong tseo, moo ho fepeloang ke sechaba ho leng moetlo ho se itšetlehe ho hang. Tsena ke lijo tsa hoseng tse bonolo tsa letsatsi le letsatsi, lijo tsa mots'eare le lijo tsa mantsiboea. Lijo tse iketselitsoeng. Kaha re se re holile molemong oa lik'hamphani tse seng li holile haholo 'me bareki ba likete tse makholo ba re tšepa letsatsi le leng le le leng, ho tla ba bohlokoa haholo hore re arolelane boiphihlelo ba rona le basebetsi-'moho le rona lebenkeleng. Ha re se re kopane, re tla leka ho fetola mohopolo oa ho fana ka thepa hore o be betere mme re etse hore lihlahisoa tsohle tsa rona li be betere feela, "ho fana ka maikutlo Anton Lozin, mothehi-'moho oa" Kitchen e Seterekeng ".
“Indasteri ea rona e nts'etsapele ka mafolofolo, meeli lipakeng tsa likarolo, lireschorente tsa setso le mabenkele a lijo tse potlakileng, likhoebo tse shebaneng le phepelo, lijo le tse ling li ntse li fifala hanyane ka hanyane. Hona joale ho bohlokoa haholo hore baemeli ba mmaraka ka bo bona ba nke bohato ba ho fana ka maemo bakeng sa kholo le tlholisano, leha ba ipapisitse le maemo a boleng bo holimo, litekanyetso tsa boits'oaro, ponaletso, pepeneneng le nts'etsopele ea nako e telele. McDonald's e ikemiselitse ho arolelana mekhoa le methati ea eona e metle le bankakarolo ba mmaraka ka har'a sethala sena se secha, "ho bolela Mark Karena, CEO oa McDonald's Russia.
"Phapang e ka sehloohong khoebong ea Subway ke sechaba sa eona se matla sa franchisee, seo hajoale se kenyelletsang bo-rakhoebo ba 215. Re k'hamphani ea franchise ka kutloisiso ea eona ea khale. Sepheo sa rona se seholo ke nts'etsopele ea marang-rang, bo-rakhoebo ba bacha ba qalang ho ikopanya le rona khafetsa. Ka hona, re na le boikarabello bo boholo bakeng sa nts'etsopele ea karolo ea likhoebo tse nyane. Khafetsa bakeng sa li-franchise tse ncha, ho reka resturante ea Subway ke khoebo ea pele e ikemetseng. Mme re netefatsa hore e ea atleha ebile e tlisa chelete e tsitsitseng. Khamphani ha e rekise franchise feela, re ts'ehetsa bo-rakhoebo maemong ohle a ho theha le nts'etsopele ea khoebo ea bona. Subway ke k'hamphani e ikarabellang sechabeng, 'me ntle le ho ts'ehetsa morekisi, ho bohlokoa hape ho rona hore na basebetsi ba sebetsa maemong afe. Re fana ka mesebetsi ka ho bula marang-rang a lichelete, ho koetlisa le ho khothatsa basebetsi ba lireschorente, "ho fana ka maikutlo Olga Bludovskaya, Mopresidente oa Subway Russia. “Ho bohlokoa hore re nke karolo ho theheng merero, ho ba ka pele ho mahlale a macha a amanang le karolo ea QSR le likhoebo tse nyane. Re ts'epa hore ka ho fapanyetsana boiphihlelo le basebetsi-'moho, mmoho re tla khona ho tlisa liphetoho tsa boleng indastering. "
“Kajeno, lik'hamphani tse kholo tsa indasteri tse nang le palo ea basebetsi e fihlang ho 30-40 sekete, ka hloko li khetha balekane bakeng sa ho hlophisa lijo tsa sechaba, hobane hona ha se setso sa khoebo feela - ke boleng ba bophelo ba mohiruoa e mong le e mong, hape le moahi oa naha ea rona. Ke ka hona ho leng bohlokoa haholo ho rona, joalo ka baemeli ba mantlha ba karolo ea khoebo ea lijo, hore indasteri e nts'etsopele le ho fetoha tlasa ts'usumetso ea maemo a holimo le litlhoko tsa baetapele ba indasteri, bao boikarabello ba bona sechabeng bo lekanang hantle le katleho ea moruo, "ho boletse Andrey Zhavoronkov, Mopresidente le CEO oa Sodexo Russia.
“Ke thabetse ho ba karolo ea morero o tla thusa ho nts'etsapele indasteri ea lijo Russia. Ka lebaka la boikitlaetso ba likhamphani tse emelang 30% ea lijo kantle ho mmaraka oa lapeng, re rerile ho eketsa haholo boemo ba phapanyetsano ea mekhoa e metle, ho ba "ntlha ea ho hohela" le ho theha "tharollo theknoloji" bakeng sa indasteri, hape jwalo ka molekane ya hahang ba boholong mmusong, ”ho bolela Natalya Ivanova, Motsamaisi Kakaretso wa ATP.
"Re boetse re batla ho holisa palo ea litho tsa rona ho tseba ho bokella le ho hasa ka mokhoa o pharalletseng mekhoa e metle ea liketane tsa lijo."